Ivana Heijnen

Founder

I build Tutto Passa while building the communication systems behind our clients’ growth.

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Ivana Heijnen

about

Systems

Building communication systems while scaling a company in parallel

Structure

Bringing structure and a sense of organisation

Coordination

Coordinating teams while building new revenue streams

Capacity

Training and scaling communication functions internally

Growth

Preparing narrative for public market scrutiny

Strategy

Integrating marketing & communications functions in complex organizations

Stakeholder Management

Placing & interacting with stakeholders in complex stakeholder environments

Internationalization

Cultural capacity for growth.

What I’m curious about

International communication, how ideas travel across cultures, markets, and power structures.

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I’ve lived in five countries, speak five languages, and spend most of my time between Schiphol and Charles de Gaulle, often at gate B5, observing how narrative shifts across borders.

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Today, I’m especially focused on positioning Tutto Passa between Africa and Europe, two ecosystems where new conversations, capital flows, and opportunities are actively reshaping the next generation of companies and funds. Because what builds in one market increasingly influences the other, and communication is what allows that influence to travel, scale, and compound.

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This means working at the intersection of markets: understanding how trust is built differently, how narratives need to translate and how communication becomes infrastructure for cross-border growth.

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In parallel, I’m scaling and training our team, building an internal culture rooted in clarity, ownership, and consistency, and staying in continuous dialogue with founders and funds. That proximity keeps the work grounded. I stay close to real challenges, real decisions, and the evolving expectations of both operators and investors.