Lorraine Legros

Communications & Content Assistant

I support brands in structuring and executing their communications through clear storytelling, coherent narratives and consistent content systems.

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Lorraine Legros

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Narrative Development

Turning complex ideas into clear, engaging narratives

Structure

Bringing structure and a sense of organisation

Distribution

Content repurposing across formats

Campaigns

Campaign coordination across teams and markets

What I’m curious about

How stories travel and what makes them resonate when they cross borders.

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Having lived and studied across several European countries, I’ve developed a habit of observing how communication shifts depending on context: what feels natural in one place can feel completely off in another. Travel has shaped the way I think about storytelling, as something that needs to adapt, translate and hold meaning across different cultures.

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Outside of work, films and reading feed this interest. I’m drawn to how a well-built narrative can immerse you through small, precise details. The ability to create a coherent world that feels truly intentional is what I find compelling, and what I try to bring into my approach to communication.

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I’m particularly interested in how branding and storytelling come together: how a brand builds a consistent identity while allowing its narrative to evolve across markets, formats and audiences.

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Alongside this, I’m drawn to the discipline behind strong communication: the systems, structure and consistency that make storytelling sustainable. Whether in content operations or in personal routines through sports and wellness, I’m interested in how consistency compounds over time.